Who said cars have to be boring? Forget about your Astras and your A3s and your Golfs; there’s so much innovation happening in the automotive industry, and it’s rarely from the brands we see plastered all over the road. Take Polestar for instance. It’s a brand that’s working hard on innovating and progressing the electric car. Its latest innovation is the Polestar 2, a car that strives to integrate itself into all areas of your digital life.
Polestar might not be a household name, but this company is actually Volvo’s performance arm. With a parent company associated with quality and reliability, you know Polestar’s vehicles are going to share the same high-quality vision.
A car that is somehow an integral part of our digital life might sound like a lot to ask of a vehicle; something that up until now most of us have seen as a merely functional object to get us from A to B. But Polestar wants to make it something more than that. It has put a focus on user interface - or as it eloquently puts it “the point of contact between driver and vehicle, and a connection to the world outside”. It’s a UI that’s designed to seamlessly integrate every part of the driving experience, in one easy to use setup.
An 11.15 inch-frameless display takes centre stage on the dashboard, and this, combined with a 12.3-inch driver display, allows you to operate all functions of your car. There’s Google Assistant integration too, which means you can control everything with your voice, keeping you entirely hands free. Best of all, Polestar says that this will be entirely futureproof: based on an Android operating system it’ll update automatically for the life of the car. It makes sense: we don’t change our cars as often as our mobile phones, so it needs to be capable of upgrading for a longer period of time.
But it’s not just simply the car itself that Polestar is futurising; it’s the whole experience of buying and owning a car. Polestar wants you to buy into a service rather than just a single vehicle, all of which will be controlled via the Polestar app on your mobile phone. From there, you’ll subscribe with a monthly fee that’ll cover everything from the car itself, your insurance, maintenance and even roadside assistance. Rather than have to keep track of separate companies and payments for insurance, breakdown cover, and your annual services, Polestar wants everything all in one. It’s streamlining car ownership to a whole new level.
In the car itself, little touches set the Polestar 2 apart from the crowd. Its all-digital outlook means you’ll use your phone as a key, and as soon as you unlock the car, it’ll tell you important information such as how much battery is left, and the range it will give you. Handy to know at a glance, but it’s Polestar 2’s comfort features that really set it apart. Imagine you share a car with your partner. You both have very different preferences as to where the seat should be positioned, and where the rear-view mirror should be angled. It’s a pain to faff about readjusting everything each time you come to drive – and that’s something that Polestar wants to make a thing of the past. Your preferences will be stored in the Polestar app, so every time you sit in the driver’s seat of your Polestar 2, everything will automatically position itself just how you like it. Now that’s the future we’ve been dreaming of.
It’s not just in terms of its advanced technology that the Polestar excels, either. It means business under the hood, with two electric motors offering up 408hp, and 0 to 60 in just 4.7 seconds. Its batteries have a target range of 275 miles. And while this is definitely no slouch, it isn’t designed to be a sportscar; it’s a car for life. One that aims not to get you from A to B as fast as it can, but as easily and as comfortably as it can. Its digital innovations allow for a seamless integration into your life in a way that feels ambitious and futuristic, yet entirely within our reach.
The Polestar 2 is expected to start shipping in July 2020. For more information, visit the official website .