Bolt Mobility, an electric scooter sharing startup backed by sprinter Usain Bolt, has launched in London, even though citizens are not allowed to ride them anywhere outside their four cubic metre hallway cupboard conversion flats.
The Bolt Mobility offering is an app-unlocked ride, limited to 10mph, and dockless for infuriating local business owners when riders drop them off in doorways or neatly stack them beneath a tree. The hardware has already launched in Paris, with Bolt and his people hoping to establish a presence in 20 European cities by the end of next year.
He'll need the government to change current e-scooter laws if his company is to be anything more than a novelty in the UK capital, though, seeing as we're not allowed to ride them on the road, or on the pavement, creating a massive personal transportation paradox when you attempt to take one outside.
Bolt is aware and lobbying hard for change, as he said: "I know it's not legal here in London, but that's what we're working on. We're here to show you how we can help, and bring awareness, to let you know that this is a solution for all the traffic." [Techradar]