Taking inspiration from its Sensations range, Walkers is taking pity on millennials who cite lack of cash as a reason for not being able to travel, which seems fairly obvious, but no matter.
To tackle the funk we find ourselves in with a lack of disposable income, Walkers is putting 100 flights up for grabs for just £1.99 to locations like Bangkok, New Orleans, and Bologna. It's also a good way to highlight its two new Sensations flavours - the Bologna-inspired Balsamic Vinegar & Caramelised Onion, and Hickory Smoked Cheddar & Crispy Bacon courtesy of New Orleans.
For three weeks, it'll be opening a digital travel agency where you can sign up for the change to win one of these ridiculously cheap flights, with a new location every week. A pop-up in London is also open this week in Soho where you can find our more info and get free crisps. It's mainly about the free crisps and advertising opportunity though, let's be honest.
After polling 1,500 people aged 16-35, over half said they weren't travelling as much as they'd like because of the lack of funds, with almost 80 per cent saying they'd rather spend their money on "unique experiences" rather than frittering it away on a boring old mortgage.
"At Sensations our snacks are inspired by flavours and recipes we’ve discovered from around the world. Nearly half of the people questioned said that they want to travel to try new and exciting food, so the launch of Sensations Global Travel aims to help people experience the sights, sounds, tastes and smells of the delicious destinations Sensations are inspired by," said Alison Kirk, Brand Manager for Walkers Sensations.
"For those who manage to get their hands on one of the 100 flights, we hope that by reducing the price down to the cost of a packet of crisps, we’re able to unlock an exciting feast for the senses, giving them a chance to explore new and far-flung places”.
And for those who don't, a free one-month Premium trial to Jack’s Flight Club is available for everyone who enters.
This week, there are 50 flights to Bologna ready to be won, followed by 25 to Bangkok next week, and 25 to New Orleans the week after. You can sign up in the one hour window between 7pm and 8pm.