Amazon is Given the Okay by European Courts to Not Provide a Customer Support Phoneline

By Shabana Arif on at

Customer service phone lines are the worst, generally speaking, but offer the last bastion of actually getting anywhere when automated options are doing your head in, by putting you through to a human being who's at least marginally more helpful.

But you can kiss that goodbye in Europe, with the Court of Justice of the European Union ruling that online retailers don't have to offer a support phone number - and while this is understandable for small businesses who you can reach out to via social media or other means, this particular instance involved that tiny independent book-seller Amazon.

The trillion-dollar company came under in fire in Germany for not clearly displaying a customer service phone number no its website, but the court ruled that this is no big deal because an online store like Amazon is "not obliged in all cases" to provide one.

It did say that an alternative means of letting customers get in touch "quickly" and "efficiently" is required, and at the moment, Amazon Germany offers online chat support and an automated callback service, with the company is "confident" will do the trick. [Engadget]

Feature image credit: Unsplash