BritBox gives US and Canadian citizens access to programming from their motherland, but we don't need to be streaming the likes of Emmerdale or Coronation Street over here, where you can just switch on the telly and be presented with an onslaught of mundane soaps set against the backdrop of a miserable street and a local pub.
To make it something worthy of a monthly fee, new and original programming has been teased in addition to the "thousands of hours" of popular content from ITV and the BBC, including a tonne of archive shows. The original shows are expected to start rolling out in 2020.
While a firm date still hasn't been announced, the subscription cost has been revealed, and you'll be setting up a monthly direct debit of £5.99, allowing you to watch all of the BritBox's HD content across multiple screens and devices.
Both the BBC and ITV already have their own streaming services in the UK with BBC iPlayer and ITV Hub, so they could possibly be plotting to tweak the availability of shows to make the BritBox a more desirable alternative, but details are still scarce as to how all of these services are going to work together. [Engadget]