Paramount Rejoins London Resort's Fun-Provider Brand Roster

By Gary Cutlack on at

The bonkers-sounding London Resort theme park project that may well be the worst thing ever is still going ahead, its boss insists, with the Paramount empire agreeing once more to rejoin the scheme and provide the famous brands -- with a new and laughably optimistic launch date of 2024 being bandied about by revitalised backers.

The reinstatement of Paramount as a major player partner means the old concept art with zones themed around Mission: Impossible can be reuploaded and used once more, with newly installed project chief exec Pierre-Yves Gerbeau saying: "It's happening. It's been a troubled project -- it's been on and off. Failure is not an option."

Gerbeau played a part in the development of Euro Disney and the Millennium Dome, so, er, take from that what you will. Whatever happens it's bound to be a better use of the land than the current brownfield/marsh content that makes up the Swanscombe peninsula, with the resort's site sitting near near the Ebbsfleet Garden City regeneration project; where a plan to build tens of thousands of new homes is underway. And if it all goes through like it's supposed to, residents will have somewhere to go to at the weekend.

Paramount's Kevin Suh confirmed that his company is very much all-in on the London Resort once more, and said: "The London Resort represents a truly global resort opportunity and we're delighted to be playing our part in bringing iconic movies to life in truly immersive experiences and rides. We're also delighted, as the most iconic studio in Hollywood, to be sharing our unparalleled catalogue of instantly recognisable films and characters." [BBC]