Sugar Tax Hits Scotland's National Carbonated Beverage

By Gary Cutlack on at

The government's introduction of the levy on sugary drinks that caused mass reformulations of our go-to bottled fizzes has had a negative impact on the fortunes of AG Barr, the maker of Scotland's beloved orange elixir Irn-Bru.

The recipe change of the Bru and some of Barr's other energy drink products has led to a 10 per cent drop in sales for the first half of 2019, and that is expected to trigger a 20 per cent reduction in the company's profits for the period. The weather was also against it, as a colder-and-damper-than-usual-even-for-Scotland run of weather this year means people are out less, sweating less, and panic-hydrating on-the-go less than they were in 2018, making year-on-year sales comparisons look particularly bad.

Supermarkets banning kids from stocking up on luminous, mind-altering drinks can't have helped either, plus Trump kicked it out of his golf dumps last year too. Can the drink weather the various social, political and literal storms lined up against it to remain Scotland's lone conqueror of the Coca-Cola empire? [Daily Record]