Despite some arseholes who somehow still get put on television on an almost-daily basis, Greggs' vegan sausage roll has done remarkably well for the company. It was rolled out nationwide after a small trial, and led to the company's profits surging by 10% in the aftermath. In fact most people I've spoken to speak quite highly of it, whether they're vegan or not. So it's no surprise that the company is already working on other vegan pastry options.
Roger Whiteside., Greggs chief executive, has promised the company is working on vegan versions of all its popular products, telling LBC:
“We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options. If we can produce something that tastes just as good as the meat version, then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”
Last month he also confirmed Greggs was working on vegan doughnuts and milks, but hasn't made any comment on which product is next. I'd like the vegan equivalent of the chicken bake please, because those are really good. If Greggs can develop one that tastes the same, but has no animal, then it makes me much more likely to go vegan. Not that there is much chance of that happening, ever, but making vegan products more enticing to non-vegans is one way to try and convince people to make the switch.
We'll just have to wait and see what's on the menu then. Presumably it'll be after Christmas, since Greggs has already been bigging up the festive bake well in advance of even the earliest Christmas products hitting shop shelves. But who knows, maybe that'll be the one getting the vegan treatment. [LBC via The Guardian]