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Monopoly Kingpin Hasbro Buys the Peppa Pig Farm

By Gary Cutlack on at

The dreamers-up of the Peppa Pig phenomenon have cashed out in glorious style, taking home the bacon equivalent of £3.3bn for rights-owning company Entertainment One.

Hasbro is the buyer, and it's getting more than the right to make and sell pink lunch boxes and Daddy Pig mugs. Entertainment One also has a sizeable film and TV distribution business, taking some credit for the success of smash zombie serial The Walking Dead, the thing that Designated Survivor is, and has recently acquired UK-based daytime TV producer Daisybeck Studios too.

It is mostly about the Hasbro empire getting its trotters on the globally recognised assets of the pig family, though, with Entertainment One saying Peppa's shortform adventures that first entertained hundreds of kids on Channel 5 are now broadcast in 180 countries around the world, and have been translated into 40 languages. [Hasbro]