YouTube to Roll out Its Recommendation Algorithms in the UK to Cut Down on Content It Deems Harmful

By Shabana Arif on at

YouTube has its sight set on the UK as the next market where it will trial algorithms designed to suppress content it deems as conspiracy theories, and misinformation.

These changes were already implemented in the US back in January with the platform stating that it would take a "closer look" at the "spread of content hat comes close to – but doesn’t quite cross the line of – violating" its community guidelines.

The result is that there'll be a decrease in recommendations "of borderline content and content that could misinform users in harmful ways – such as videos promoting a phony miracle cure for a serious illness, claiming the earth is flat, or making blatantly false claims about historic events like 9/11."

The changes will effect less than one per cent of the platform's content apparently, and YouTube is adamant that the videos' availability won't be altered, only the algorithms that might direct an audience to it.

"We think this change strikes a balance between maintaining a platform for free speech and living up to our responsibility to users," read the blog post update.

Well those changes are being coming to the UK next, although it'll be a little while before the algorithms are in full swing. [TechCrunch]

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