IFA 2019: Amazon's Fire TV Edition 4K TVs Are Coming to the UK, and You Can Buy Them at Currys

By Tom Pritchard on at

For the past couple of years Amazon has been selling TVs with Fire TV software built right in. In other words you had all the advantages of a Fire TV box without having to plug an extra device into your TV. They were US-only for a while, though rumours from last year claimed they'd arrive in the UK at some point. Turns out that time is next month.

The JVC Fire TV Editions are coming to Currys PC World shops, the Currys website, and Amazon itself in mid-October. Naturally, since it runs the Fire TV software, you get all the stuff that you'd get on a Fire TV box - stuff like Alexa voice controls and the "world class smart system" that's totally not biased towards Amazon services in any way.

Alexa integration means you can use your voice to control playback and other TV settings, while also being able to access your connected smart home devices without needing an extra Echo device.

The TVs themselves offer 4K resolution, HD Freeview, Dolby Vision, HDR, and DTS Sound. Three different sizes are available, with 40-inch, 49-inch, and 55-inch models that cost £349, £399, and £499 respectively. Full specs are still TBA.

Category Director for Consumer Electronics at Dixons Carphone, Dean Kramer, said:

“As the demand for built-in smart technology continues to soar, we are excited to bring the first TV with built-in Fire TV technology to the UK. The new JVC Fire TV Edition features all the amazing technology that our customers need to get the most out of their viewing experience across the various streaming services, apps and mainstream channels on offer. Built-in voice control enables customers to access their content quickly whilst the ability to connect to other compatible smart devices brings to life a true sense of the connected home.”

Jorrit Van der Meulen, VP Amazon Devices International, said:

“Dixons Carphone is a trusted brand that customers rely on for buying their home entertainment devices. We are excited to be working with them to bring the first Fire TV Edition smart TV to customers in the United Kingdom, delivering new ways for our customers to find and watch the content they love with this new device.”

It's taken a while to happen, but now we know that we're getting to enjoy some of the things the Americans have enjoyed for some time. Now you just need to decide whether it's worth having a TV that's completely locked into one specific smart ecosystem.

You can register your interest with Amazon, and hear about all the new information as it's released, right here.