BT loves broadcasting its sport content in eye-blistering resolutions, and the latest feat that its tooting its horn about is "one of the world's first live 8K sports broadcasts".
So not the first, but riding those coat tails anyway. The hour-long, live broadcast of the Gallagher Premiership Rugby 7s tournament took place on the BT stand at IBC (International Broadcasting Convention) in Amsterdam over the weekend.
The trial was helped along by a number of partners including Appear TV (encoding and decoding), Astro Design (8K Interface Conversion), Fujinon (lenses and BT Sport preferred 4K lens partner), Ikegami (cameras), Leader (Technical Monitoring), MOOV (graphics), and Telegenic (OB support). And the icing on the cake was Samsung's 8K QLED TV, the Q950R. The manufacturer is the first to have their TV's support the BT Sport app.
"BT Sport has a rich history of the leading the industry with broadcast innovation, whether it’s this season’s launch of one of the world’s first HDR channels, BT Sport Ultimate, or, our 2018 world-first 5G-enabled remote production broadcast in London," said Jamie Hindhaugh, BT Sport chief operating officer.
"Today’s 8K demonstration demonstrates the breadth of capability and know how across BT. By working with our Media & Broadcast division and other valued partners, BT Sport is underlining its position not only as a leading broadcaster, but as a leading innovator in the industry.”
Just last month, BT Sport's 4K UHD channel got a re-brand and became BT Sport Ultimate - the first channel in the UK to put out live HDR broadcasts. If you want to watch sports in the highest resolution available, BT Sport is doing its darndest to be the place to be.
Feature image credit: Unsplash