The social media giant has partnered with the International Cricket Council (ICC) for rights to air exclusive digital content on the platform.
While live content isn't a part of the deal, Facebook will be able to post highlights and other key content from matches that take place in the Indian subcontinent as well as match recaps for global events. The financial details of the deal haven't been disclosed, but I'll bet it was pretty pricey for Facebook - not that money is an issue for the company. It just coughed up $1 billion for a company that makes brain-reading wristbands.
The rights extend to 2023, and will include events such as the Men's T20 World Cups in 2020 and 2021, the Women's T20 World Cups in 2020 and 2022, the Men's and Women's ODI World Cups in 2023 and 2021 respectively, and the World Test Championship finals in 2021 and 2023 (thanks, ESPNcricinfo).
"Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket," said ICC chief executive Manu Sawhney. "In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms."
VP and managing director of Facebook India, Ajit Mohan, commented, "With Facebook, Instagram, and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans," adding that we may see some of the content appear in an AR and VR format given the company's "innovations" in the area.
The ICC says that the Men's World Cup drew in 4.6 billion video views on social media and digital platforms, with a total of 1.2 billion minutes watched. I'm pretty pleased with my personal contribution of zero minutes and video views, which I hope to carry on through to 2023. [TNW]
Feature image credit: ICC