Scotland's introduction of minimum unit pricing for alcohol has had the anticipated effect on overall consumption, with the average Scots drinker consuming 1.2 units less per week. That's about half a pint of beer, or one sneaky swig out of the hip flask at the back of the parent council meeting. Yes Jim, I noticed. That's about you.
The research was carried out by a team at Newcastle University, with the key finding being that it was the biggest spenders on alcohol who reduced their purchasing the most since the pricing structure was introduced last year, with the dread "own-brand spirits and high strength ciders" of doom seeing the largest falls in spend. This is directly due to the price increases that the 50p MUP limit brought about, says the team, hoping that this means minimum unit pricing is now going to hit the fast-track for introduction into Wales and England.
Newcastle Uni's Peter Anderson said: "It reduces the amount of alcohol that people buy and will benefit the health of many people in Scotland, particularly those who drink the most and those with disadvantaged backgrounds. We urge the rest of the UK to follow Scotland's lead – this will undoubtedly benefit many individuals and families." [Newcastle University]