Tesco is embracing the plant-based food movement with the unveiling of its very own Tesco Plant Chef range.
The new line of meals will sit alongside Wicked Chef - available exclusively at Tesco - which is also plant-based, but clearly Tesco wants a bigger piece of the action with how well these types of products are selling.
Tesco's Plant Chef range includes meat-free balls (£2.00 for a pack of 12), bangers and mash (£2.50), and mushroom pizza (£2.50). Meanwhile, the Wicked range has expanded to include jalapeno burgers (£3.00 for a pack of two), cheeky tikka (£3.50), coconut crack'd corn (£1.75), sticky toffee pudding (£4.00), and spinach and wild garlic ravioli (£3.00).
According to The Vegan Society, the number people going vegan has quadrupled over the past five years, whilst the supermarket's own research has revealed that 68 per cent of shoppers polled are reducing their meat intake, with the demand being reflected in "booming in sales and vegan-friendly products".
This was first really demonstrated with Greggs' vegan sausage rolls which lead to a 10 per cent profit surge for the bakery back in February. Aldi and Tesco followed suit with their own take on the pastries.
Tesco also has a timed-exclusivity deal with Nestle for its plant-based vegan latte range.
Ignoring a growing market would be silly for any retailer, to Tesco is wisely jumping aboard the bandwagon to get some of that sweet vegan cash. I'm sure they give a shit about animals too.