Unblocktober is the first awareness month aimed at highlighting all of the shit - again, not that kind - that we flush down the loo that blocks our sewerage systems and pollutes rivers and seas.
And with just three weeks to go until it's upon us, it looks like the Environment Agency doesn't think it's a bad idea, and has spoken up to offer its backing.
"Most people agree that water is a precious resource but too often we take it for granted," said Helen Wakeham, deputy director of water quality at the Environment Agency. "What we do at home can have a direct effect on the rivers, lakes and beaches we all care about.
"As part of the Love Water campaign we are urging people to use water wisely, protect water quality and think before pouring cooking oil down the drain or flushing a wet wipe away. By taking these simple steps, we can all play our part to reduce blockages of drains, as well as pollution of our rivers and seas.”
The idea of taking part is that you stop flushing the following list of items down the loo, some of which are very weird, and why are you not just putting them in the bin? You absolute lunatic.
- Cooking oil - pre or post-cooking
- Cooking sauces and condiments
- Food - even crumbs
- Wet wipes
- Tampons, applicators and wrappers
- Sanitary/menstrual pads and towels
- Cotton buds
- Contact lenses
- Bandages and plasters
- Razor blades
- Dental floss
Apparently 63 per cent of the public (according to Unblocktober) say they're "very aware" of they should and shouldn't be tipping down drains, but 48 per cent are still pouring fat and oil down the sink, so 63 per cent of you are talking utter shite.
"Unblocktober is the ideal way of encouraging people to make a series of small, achievable changes to their behaviour that will make a big difference to the environment," added Michelle Ringland from Unblocktober.