That week in May when it was officially the funniest thing ever to throw a milkshake over a hated fringe political figure is still causing trouble for Burger King, as the UK's advertising watchdog has found the fast food company guilty of antisocial behaviour in encouraging the purchasing of potentially suit-staining milkshake bombs.
The Advertising Standards Agency has declared a tweet by the burger chain "irresponsible," as the suits belonging to Stephen Yaxley-Lennon, Carl Benjamin and Nigel Farage had already been creamed by the throwing of sugary beverages, and BK's nudge-nudge-throw-throw tweet that it was "selling milkshakes all weekend" in Scotland ahead of a trip to Edinburgh by Farage "...condoned the previous anti-social behaviour and encouraged further instances."
The full ruling from the ASA is laughable throughout, including such strait-laced interpretation as: "...we acknowledged that the tweet may have been intended as a humorous response to the suspension of milkshake sales by the advertiser’s competitor, in the context in which it appeared we considered it would be understood as suggesting that Burger King milkshakes could be used instead by people to 'milkshake' Nigel Farage."
Burger King has been told not to condone or encourage anti-social behaviour again, even though everyone is painfully aware it was a joke and the throwing of milkshakes at human nadirs brought the entire country together, for a few days at least. [ASA]