Greggs is upping the ante with a Christmas competition to let you get first dibs on its Festive Bake.
The return of the Festive Bake was announced back in August because there's nothing like the sweltering summer temperatures to get you in the mood for a hot, Christmas treat. We expected the bakery to be handing out freebies in the run up to the November 7 launch, but Greggs is turning fellow men against each other instead this festive season with a competition to have the pastry treat make its debut early in a handful of cities.
20 cities are in the running and the five with the most votes will get the Festive Bake in their local Greggs, starting with the most popular city on November 1, with each of the four runner-up locations getting the bake over the following days.
For an added measure at stamping out neighbourly goodwill, while you're casting your vote for your city, you can tell Greggs why you're its biggest superfan to bag yourself a £100 Greggs gift card - good for 12 months - and the honour of prancing about like a lunatic with a Festive Bake torch in the style of the Olympic torch, to be brandished in each of the stores on this Crimbo tour to mark the start of Christmas.
So if you're in Basingstoke, Belfast, Bradford, Bristol, Birmingham, Cardiff, Carlisle, Edinburgh, Glasgow, Newcastle, Manchester, Leeds, Liverpool, London, Plymouth, Portsmouth, Norwich, Nottingham, Sunderland, or Swansea, get voting to kick Christmas off early. [Metro]