Here are some words we never thought would feature in the same sentence again: HMV, opening, physical branch, new, biggest. Because yes, HMV's latest owner is opening a new physical branch of the chain, which it says is to become the biggest entertainment shop in Europe. That's one hell of a lot of Take That CDs and Only Fools and Horses box sets.
It's the new HMV Vault in Birmingham, so called because, we think, its focus on what you young people may describe as legacy media formats sees it stock an historic collection of 80,000 CDs, 25,000 vinyl albums, 40,000 DVDs and 20,000 Blu-ray discs, therefore making it something of a repository for the proudest media creations of all humanity. It's like the British Museum of music and film, only everything's for sale, in what you might describe to a young person as being a physical combination of Netflix and Spotify, only you don't have to pay £7.99 a month to be allowed to go in it.
It opens today. We'll go out on a limb and say it closes on February 22, 2022, as old men buying Beatles albums on vinyl surely cannot sustain the rent on a 25,000 square foot premises. [HMV via Guardian]