The mainstream part of the internet was awash with stories about an amazing Primark delivery hack yesterday, after someone working for The Sun or the Daily Mail discovered that third-parties are buying Primark gear and listing it on Amazon for home delivery. Given Primark still doesn't offer an online shopping option, this was seen as something of a staggering retail revolution.
Only Primark is now saying this unbelievable shopping hack you won't believe is too good to believe, as, inevitably, prices are being raised for the privilege of having its stuff posted to your home. The retailer says it has no official relationship with Amazon and that: "... any Primark products which appear on the site are being re-sold by third parties, at higher prices," which is fine if you live 54 miles away from a Primark and don't mind paying a little bit extra, but people who don't check or assume Amazon's always cheapest may well end up paying more.
Substantially more, it turns out, as enterprising resellers have been loading up on some of Primark's more aspirational womenswear ranges and the branded Harry Potter merchandise it sells exclusively, with some resale prices on Amazon hitting very nearly double the cost of the in-store original. [Sky News]