The Advertising Standards Authority has solemnly bolted a whole load of stable doors this morning, retrospectively "banning" misleading social media posts from a basket of sexy celebrities for exaggerating the benefits of using bizarre modern shakes, shots, and chewable dieting treats to keep their thin selves thin.
Such Daily Mail sidebar stalwarts as Katie Price and Lauren Goodger have been warned to get their acts together and stop making health claims in return for promotional samples or money or whatever is in it for them, with today's ruling covering the misleading description of a weight loss product called BoomBob – a drink you are supposed to drink when you might otherwise eat loads of biscuits, hence staying thin for another five minutes until the biscuits beckon you onto the rocks again.
Price and Goodger are not known or celebrated for being particularly fat to begin with, a fact agreed with by the ASA's extremely serious arbiters, who explained: "...it was clear from the ads that the influencers did not need to lose weight in order to achieve a healthy weight," with the ruling adding that the "before" and "after" images, and claims of feeling amazing, thin, toned etc., could be classified as misleading health advice.
Oh, and Goodger appeared to have made a basic attempt at editing her "after" image in the promotional post as well. That's not the problem, though: the ASA is most angered and concerned with the unauthorised health claim element of the Instagram messages, as that's what adverts, paid or otherwise, should not do. There needs to be a genuine attempt to back up the claim of any health benefit with science, rather than us just going on what Katie Price says she feels like and what her tummy looks like 10 minutes after knocking back a couple of sachets. [ASA]