As fashion trends go, whacking public transit iconography onto a t-shirt ad charging £30 for it seems par for the course.
DoneLondon's newest collection sees the London Underground symbol splashed across a range of apparel because it's cool to look like a tube map - just ask Adidas, who made shoe for every tube line just last year. Selfridges even got in on the action with a fancy stationary line. People bloody love it.
This particular range doesn't go so far as to bear the name of tube lines, but keeps things simple with a north, south, east, and westbound collection that includes tees, sweatshirts, long sleeve tees, and 1/4 zip sweatshirts. The TfL Mover collection is just the roundel looking like it's whizzing past at speed and includes a wider range of colours.
Prices start at £30 for the screen-printed apparel, and go up to £50. This is reportedly the first wave of officially licensed TfL merch, with more on the way from the brand before the end of the year. [Londonist]