Deliveroo Gets Record Complaints Over Another Ad Because Common Sense No Longer Exists

By Shabana Arif on at

Deliveroo just can't catch a break, with another ad banned, and a spokesperson is more than happy to make fun of you for reporting it.

The latest ad from the company seemed to rile people up enough that it received 300 complaints, putting it in the top three ad campaigns when it comes to the number of complaints received this year, sitting at number three.

If you're wondering what kind of outrageous content caused such a furore, take a peek at the ad for yourself in the Mail Online's video below:

The ‘All Your Family Favourites’ ad shows a woman rummaging in the depths of a Deliveroo bag like the Mary Poppins of fast food, dishing out food from all manner of different takeaways found on the app to her friends and family, before diving headfirst into it in search of the rest of her order.

The complaint is that - in spite of the on-screen text stating that “geographical restrictions apply” and “separate orders must be made for each restaurant” - the ad implies that you can order food from the laundry list of restaurants on the app and get it all delivered in one single order by a cyclist who's been pedalling their arse all over town and somehow arrived with food that's still at optimum temperature.

If you were hoodwinked by the campaign, you probably also believe that a geriatric old man can deliver presents to kids the world over in the span of one night with the help of some aeronautically inclined caribou.

The ASA decided that expecting people to read things is just too big of an ask, saying, "The overall impression [was] that customers could order food from different restaurants to be delivered together.

"Because that was not the case, and because the ad did not state that a delivery charge would be applied to each order from a different restaurant, we concluded it was likely to mislead."

A Deliveroo spokeswoman said the ad was meant to "underlined the huge choice of great restaurants available. This is growing each day. For the record, you can't actually dive into your Deliveroo bag, however hungry you are."

The previous Deliveroo ad that was banned this year featured its riders cycling into space to deliver food to a peckish astronaut; the implication being that Deliveroo can deliver anywhere. We'll leave that one with you to mull over. [BBC]