Deliveroo is donating money from every order made in December to support midwives in the UK.
The company's first ever Christmas ad sees it "proud to be the second-best delivery service," behind the country's midwives, with a short film following real-life midwife Katy on a typical day on the job.
“It takes a lot of training and a lot of hard work to become a midwife, it’s a calling, a way of life rather than just a job," Katy says. "It’s been incredible to see just how much this glimpse into the day-to-day of a midwife has resonated with the British public. It’s a special time to be part of. What’s better than helping a new family on Christmas Day.”
Katy is a midwife at University College London Hospital (UCLH) which is where the donations will be going, to cover the cost of new equipment and additional training for midwives.
We're excited to share our first ever Christmas ad #ForTheMidwives, which pays tribute to midwives who work tirelessly every single day.
For every order this month, we will make a donation to support midwives in the UK.
Deliveroo is proud to be the second-best delivery service. pic.twitter.com/6gcDW6KsRV
— Deliveroo (@Deliveroo) December 9, 2019
“The Deliveroo team has been truly humbled spending time with these highly skilled healthcare professionals," said Will Shu, Deliveroo founder and CEO. "We’re happy to be supporting the amazing work of midwives this Christmas and shining a light on the everyday heroes that make up the UK’s best delivery service.
"At Deliveroo we talk about deliveries every single day but we recognise that some deliveries are more important than others and we take our hats off to them."
As well as Deliveroo's contribution, you can just go ahead and make a donation yourself on the Deliveroo website.