Morrisons Says "Brexit Sprouts" Were Not a Political Statement

By Gary Cutlack on at

One of the many tedious ways things kicked off on social media over Christmas saw supermarket Morrisons accused of pandering to the Brexit crowd with its Christmas vegetables, as shoppers noticed that their traditional Brussels sprouts had been renamed Yorkshire sprouts and Lincolnshire sprouts.

This, people sort of thought half for real and half for pretend, may be because the supermarket wanted to appease the nation's anti-EU percentage by obliterating the controversial word Brussels – the source of so much angst aimed in the general direction of the European Union for decades – from its packaging.

People got their phones out and everything:

But Morrisons insisted this is totally normal and it is not trying to get shoppers in from Wetherspoons with anti-EU veg, and explained: "Many of our customers are interested in knowing where their food comes from. Our Lincolnshire sprouts are called Lincolnshire sprouts because they are from Lincolnshire. Our Yorkshire sprouts are called Yorkshire sprouts because they are from Yorkshire. Many of our customers like to know that."

This excuse holds up about as well as a Poundland Christmas decoration, as other photos reveal that Morrisons was also selling Brussels-branded sprouts grown in... Lincolnshire, and was visibly A/B testing in store to see if the non-Brussels ones sold better. [New European]