Ben & Jerry's has teamed up with Netflix so that it can slap the streaming service's name on its new flavour of ice cream - Netflix and Chill'd.
It's a pretty indulgent mix of peanut butter ice cream with sweet and salty pretzel swirls, and fudge brownies; I can see this being somewhat cloying, and I have one heck of a sweet tooth. Aside from the name of the flavour itself, the familiar sight of the Netflix logo festoons the lid, along with telling you it's "A Netflix Original flavour."
Ben & Jerry's is really leaning into the Netflix angle - as you'd expect - with ice cream pairing for your favourite shows, a quiz which will tell you which flavour ice cream to pair with which Netflix Originals show, and a whimsical Q&A.
It's not actually available to buy just yet, but you can subscribe to the newsletter if you're that desperate to get notified as soon as it hits freezers across the country. You also won't be able to find the non-dairy, almond milk version that will be launching in the US either, so if lactose is your enemy, just tough it out on the loo afterwards. Or don't eat it at all, which is probably the sensible choice. Probably. [Ben & Jerry's via Engadget]