Custom Rolls Royces Shoot Luxury Brand Ahead of Struggling Aston Martin

By Gary Cutlack on at

Aston Martin is in a big old mess of its own creation right now, with the recently floated company's share price reaching newer new lows as it warns that profits from the selling of massively expensive cars won't be as good as promised.

Aston said sales in the last year were down seven per cent, with 5,809 posh pointy cars finding new owners. The good news, though, is that its appealing DBX SUV would appear to be a massive success already, with 1,800 orders placed so far, ahead of production in Q2 of 2020. The fairly indebted company is not against the idea of selling all or part of itself to ensure its survival, either, with the financial statement adding that it's open to "potential strategic investors" coming in to offer support. Tata to the rescue, then.

Rolls Royce is doing fine, though, as its beastly Cullinan SUV has been a roaring success with people who don't mind or care that it only does a shocking 19mpg at best – perhaps because they have a man to ensure it's clean and fully fuelled at all times – with the rival superlux carmaker selling a best-ever 5,100 cars over the last year. [AutocarBBC]