Veganuary is big business these days, and more and more of us are sticking to plant-based food the rest of the year as well.
KFC had already jumped on the bandwagon with its Imposter Burger back in June, and now it's announced there'll be an Original Recipe Quorn fillet burger available nationwide from today.
Costing £3.99 with no sides, the Quorn fillet is coated with the 11 herbs and spices of the Colonel's original recipe, plus iceberg lettuce and vegan mayo in a soft glazed bun.
Ira Dubinsky from KFC UK comments between bites:
"The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together. ‘We’ve worked hard to perfect the flavour and make a Vegan Burger the Colonel would be proud of. It’s the flavour of KFC, just with zero chicken."
The Imposter Burger went down ridiculously well when it was trialled in three areas earlier this year, with demand 500 per cent higher than anyone was expecting. It sold out in under a week, with one store in London apparently selling a burger a minute in the first few days.
Meanwhile, Veganuary tells us they've got a person signing up every three seconds at the moment, with famous participants including Brian May, Deborah Meaden and – ironically – Meat Loaf.
Veganuary Head of Communications Toni Vernelli explains:
"While vegan options are not new to the high street, the choices have reached new heights this year. And it isn’t niche items with unfamiliar ingredients or unusual flavour combos - it’s their best selling items just done vegan! Retailers have finally realised that vegans like the same tastes and textures as everyone else, we just don’t want animals to be harmed for our food."
If you fancy a bite of that vegan KFC burger, it's in restaurants across the country from today, or you can do it the lazy way and get it delivered by Just Eat. [Metro]