Lego Criticised for Failing to Protect Pretend Cyclists

By Gary Cutlack on at

A man's having another go at raising support for his Lego Idea, after two failed attempts at getting the toymaker to redesign its road pieces to include cycles lanes. Preferably segregated, but anything would be better than nothing.

The problem with doing so, according to Lego, is twofold. One, cycle pathways are not standardised in colour, so what Dutch kids would recognise as the safe bike colour may mislead or confuse the children of other countries, seeing as Lego likes to avoid any region-specific design work. Secondly, the issue of adding cycle paths to road pieces has been deemed "political" in previous submissions to the Lego Ideas portal, ruling it out from consideration.

The ongoing call for cycle paths is being led by Marcel Steeman, who told Dutch News: "It's about a more eco-friendly life, more movement for children, all Lego ideals. It's strange that it isn't there already – although I believe that in the early 1990s there were bike paths until the cars were made bigger and they were squeezed out!." [Dutch News]