Star Trek: Picard arrives on 23rd January, and then reaches the UK a day later via Amazon Prime Video. Obviously that means the advertising campaign is kicking off in force, and part of it includes turning London's Piccadilly Circus into Picardilly.
The station 'rebrand' is only going to be in place today and tomorrow, and it means the station has been covered in adverts for the upcoming series. That includes various Starfleet logos all over the place, and stickers that change all the station names.
This is probably going to confuse the hell out of large groups of tourists, but then again most people will struggle to spell Piccadilly anyway. Not if they don't see it all the time.
Of course this isn't the first time a London tube station has been transformed to tie into a TV series. A few years ago Old Street was transformed into a weird advert for Black Mirror, Westminster was turned into a jungle, among other things. So it's the kind of thing we can expect to see continue. [MyLondon]