The Children Suffer as Toy Sales Fell in 2019

By Gary Cutlack on at

Sales of flimsy red and yellow plastic junk categorised as "toys" fell over 2019, with the overall value of the child entertainment sector dropping by six per cent year-on-year to a value of £3.2bn.

The British Toy and Hobby Association is responsible for this data, and lays the blame on politics for depressing everyone way beyond the point of play, along with the continued decaying of the high street where impulse footballs, fishing nets and plastic tennis rackets have traditionally been purchased. The launch of new films in mega franchises Frozen and Star Wars came too late in the year and too close to Christmas to generate much of a pick up too, plus neither film performed quite as stratospherically well as hoped.

Online toy sales are up, mind, with 37 per cent of all toy sales now done online. Natasha Crookes from the British Toy and Hobby Association said: "2019 was an unusual year by any standards. The ongoing question that is Brexit undoubtedly had a dampening effect on consumer confidence while a general election in the middle of the busiest trading month of the year wasn't helpful." [Brick Fanatics]