Costa Coffee's New Ruby Cocoa Hot Chocolate Comes With the Chance to Win an Actual Ruby

By Shabana Arif on at

If you were thinking of ordering one to post to your Instagram account, you now have an added incentive. The downside is that the promo is for Deliveroo orders only.

The Ruby Cocoa Hot Chocolate has hit Costa's menu this week where it'll stay until Valentine's Day (that's February 14 in case you somehow didn't know). In a bid to get people to order via Deliveroo, the two companies have teamed up for this Deliveruby campaign which will see customers who order the drink through the Deliveroo App get entered into a random prize draw. There doesn't appear to be a limit to how many times you can be entered; order the pink hot chocolate before February 14 and you get an entry.

Five customers will then be randomly selected to win one ruby each, worth £5k, provided by London jeweller Shephard & Taylor. According to the Ts&Cs, "if Deliveroo considers it appropriate, or if it becomes necessary for reasons beyond Deliveroo's control, a Prize may be varied or swapped for a suitable alternative in Deliveroo's discretion." There isn't a cash alternative available so perhaps you can swap it for five grand in takeaways and live the dream.

Only 50 Costa Coffee stores actually deliver via the app, and 49 of those are probably in London, but you can stick your postcode in and check anyway. If you're in luck, order yourself a £3.50 drink and wait for a guy on a bike to cycle to your location with a cup of hot pink chocolate milk that may or may not still be at a reasonable temperature by the time it gets to you. Having had hot food arrive cold through the service before, I can't imagine a hot drink is going to fare any better, but who knows.

“The Ruby Cocoa Hot Chocolate is the most instagrammable drink of the season and is the perfect order for your loved one this Valentine’s Day – you could say it’s a ‘gem’ of a gift," said Arslan Sharif, global digital & loyalty director at Costa Coffee.

Even if Deliveroo doesn't deliver the Ruby Cocoa Hot Chocolate in your area, it's still rolling out in stores nationwide, so you can get your butt down there and try it, without the prospect of free gemstones.