In what is undoubtedly a misguided attempt at a Valentine's Day promo that should by all accounts end with a slew of dick pics in its DMs, Domino's has announced that it's newly single and wants to be wooed.
The competition will see fans profess their love for the brand on Instagram or Twitter however they see fit, from selfies to sonnets, to who knows what. Hopefully not all those dicks from earlier. If you think you've got the stuff to win over the pizza powerhouse, just tag Domino's in your Instagram stories and Tweets by February 13. Conveniently, the brand's social media handle is the same on both platforms - @dominos_uk - so pop on the #dominosvalentine hashtag to make sure it sees your valiant efforts.
The winner of Domino's heart will be announced on Valentine's Day; that's this Friday, February 14. If that's news to you, you might benefit from swinging by our 10 Valentine's Day Gifts You Can Buy at the Very Last Minute gift guide. The grand prize, aside from undying love, is a year's worth of free pizza, which I think we can all agree is infinitely better.
Domino's is also celebrating the return of its Catalan Chicken & Chorizo Pizza, that features "a double portion of pulled Catalan style chicken, chorizo, onions, green and red peppers."
Melissa Greenwood, Match-Making Pizza Officer (should we tell her that's a phoney job title, or let her enjoy this) says:
“We’re officially single and in the lead up to the most loved-up day of the year, we are asking the nation to woo us. Slide into our DMs with cheesy pizza-loving moves, post your poem on our Insta or even Tweet us your selfie with our Catalan Chicken & Chorizo Pizza. The most impressive and creative declarations of love will reap the reward of enjoying free pizza for the next year. We can’t wait to see what Domino’s lovers will do for a pizza the action.”
Between that and the restaurant's blog post that references its 'mighty meat', and its desire for 'dip pics', I really want to know what its DMs look like. You can try your hand at seducing Domino's on social media. Just keep it classy.