Great news for vegan pizza fans: Pizza Hut has introduced a completely vegan stuffed crust option, using Violife's cheese alternative.
The Vegan Stuffed Crust (inventive name, there) launches today across the country. Incredibly, it marks 25 years since Pizza Hut "invented the stuffed crust concept back in '95" – 1995 was 25 years ago? How?!
The company sells an average of 1.6 million stuffed crust pizzas a year, so it's clearly a popular idea – and now vegans can get in on the fun as well. In January, the pizza chain launched a vegan pepperoni pizza called the Pepperphoni, and sold almost 40,000 of them within the month. It's been doing vegan pizzas in general since 2017.
Our first question about the vegan stuffed crust is of course whether vegan cheese melts into the gooey, stretchy deliciousness we expect from real cheese, and it would appear the answer is yes:
Admittedly, it does look a bit ALARMINGLY YELLOW but then again this is food photography: the saturation's probably been jacked up to the max.
Ciara Grace, Senior Menu Innovation Manager at Pizza Hut Restaurants (we want that job), comments between bites:
"We’re always looking into new and exciting ways to develop our menu and cater to as many guests as possible. The Vegan Stuffed Crust was naturally the next step for us to grow our plant-based offering at Pizza Hut Restaurants. We’re really excited to launch the Vegan Stuffed Crust as we’re confident it’s going to be a hit on both taste and texture."
And Simon Orchard, UK & Ireland Country Manager for Violife adds:
"The stuffed crust pizza has been a firm favourite for 25 years, and Violife are excited to be partnering with Pizza Hut to make a vegan version a reality.
We can’t wait for customers to try the deliciously melty new stuffed crust, and help continue to show people that’s it’s never been easier to go dairy-free."
The vegan stuffed crust option costs £2.50 as an add-on to existing pizzas, and it's available at every Pizza Hut in England, Scotland and Wales, and for delivery from some Pizza Huts on Deliveroo and Uber Eats from today.
If you fancy some free pizza, post your stuffed crust photo (vegan or not) to Instagram with the hashtag #GetStuffedCrust and tag @PizzaHutUK, and you'll be entered into a competition to win a £100 pizza gift card. Share it with your pals at Giz UK, yeah?