Wales Tries to Price-Away Super Strength Supermarket Ciders

By Gary Cutlack on at

Wales has joined Scotland today in introducing a per-unit alcohol price policy, requiring all booze sold to cost a bare minimum of 50p per unit, and therefore making it slightly less convenient and costlier for youths and sports fans to stock up on crates of the cheap stuff and bottles of cider modelled on grain silos.

The supermarket ciders are set to be hit the hardest, with prices of what were once the cheapest methods of drinking various modern and legacy pains away set to double in some cases, and even your big brand names like Strongbow and perennial multipack lager king Stella Artois set to rocket in price on the shelves, should you like buying your fizzy pick-me-ups in massive packs of 18.

It'll hit the super-bargain wine sector too, with the cheapest possible cost hitting £4.69 for your average 12.5 per cent alcohol bottle, adding a few pence to your mum's weekly Aldi trolley of shame. Welsh health minister Vaughan Gething said: "We know when alcohol is cheap and readily available, harmful drinking increases. The minimum price won’t affect moderate drinkers who may be worried about the price of a pint going up. The aim of this legislation is to reduce the harm being done by those most at risk of alcohol abuse." [Wales Online]