Amazon Prime Day Looks Like It's Getting Pushed Back to September

By Shabana Arif on at

Amazon Prime Day usually rolls around in the summer with huge discounts on all sorts of tat and some very useful things, depending on what it is you're after. But it seems like the pandemic has postponed the sale, which is now taking place in September.

According to Reuters, who reported a possible Prime Day delay back in April, pushing the date out could cost Amazon $100 million, as it will have five million extra devices sitting around that it was expecting to get out of the door this summer. The September date comes from The Wall Street Journal which says the company is under strain to meet the demand as it is, with its warehouses under pressure.

In order to appropriately respond to the ongoing pandemic, CEO Jeff Bezos has also committed to spending $4 billion on "COVID-related expenses" which involves keeping workers safe and delivering all your shit when you want it. Considering that everyone is struggling with work right now, it's probably not the ideal time to be having the sale, given that people won't be spending as much, so it works out well for everyone - although Amazon has yet to officially confirm its Prime Day plans.

Prime Day usually pops up in July, with last year's event being bumped up from 36 to 48 hours, giving everyone more time to splurge on things that will either get stuffed into a corner somewhere until you forget you own it, or things you can't believe you managed to live without all these years. But COVID-19 has taken its toll on businesses - Amazon included - and after facing a number of obstacles in its operation, as well as criticism for the treatment of its workers, the online retailer is reportedly taking a financial hit in order to prep properly for the sale.

Since the outbreak, Amazon has been in hot water with U.S. lawmakers about employee safety, and was forced to shut down in France for five days after a court found its coronavirus response to be inadequate. The company even had one of its top cloud engineers chuck in his $1-million-per-year job in protest over its handling of worker concerns. So postponing Prime Day by a few months is probably for the best if Amazon still hasn't got its shit together. [Engadget]