For tiny little devices that you pop in your ears for listening to music, the name AirPods makes a lot of sense. Even when Apple released high-end in-air earbuds with a slightly different design and built-in noise cancelling, the AirPods name still held up. But when it comes to over-the-ear headphones, continuing to stick with the AirPods name might be a bit of a stretch.
However, according to a recent leak from YouTuber Jon Prosser (who has accurately predicted a spate of recent Apple products), that’s exactly what Apple will do when it announces the AirPods Studio sometime later this year. With a rumoured price tag of $350 (£283) in the US, the AirPods Studio look to be an Apple-branded alternative to the Beats Solo Pro: fully wireless with built-in active noise cancellation.
Looks like Apple is sticking with the “AirPods” branding for their new over-ear headphones.
— Jon Prosser (@jon_prosser) May 9, 2020
While not much else is known about the rumoured AirPods Studios just yet, Apple will need to equip its future over-the-ear cans with exceptional audio quality, because the wireless headphones space is now quite crowded. Companies like Microsoft, Amazon, and Google have joined the ranks of established players like Sony and Bose with relatively affordable, high-quality Bluetooth options.
Now let’s address the AirPods Studio’s name: On one hand, continuing to use the AirPods branding makes a lot of sense. Apple has turned its audio division into its own billion-dollar business, with some estimates reporting that Apple sold nearly 60 million AirPods in 2019 alone.
On the flip side, there’s very little to connect these new high-end, over-the-ear headphones – regardless of whether they’re made by Apple or not – with anything that’s supposed to be small, pod-like, or airy. That said, whatever Apple ends up calling its over-the-ear headphones probably won’t matter, because if they’re anything like the standard AirPods or AirPods Pro, the AirPods Studio is going to sell like hotcakes.
Unfortunately, there aren’t any clear timelines for when the AirPods Studio might launch. The launch could happen between now and WWDC ‘20 in late June, or Apple could save the AirPods Studio for later this autumn, when it would launch alongside the iPhone 12.
Featured image: Adam Clark Estes (Gizmodo)