Popularity of Online Food Shopping Doubles Year-on-Year

By Gary Cutlack on at

Coronavirus lockdown has helped internet food shopping hit new highs, with online supermarket grocery sales for the four week period ending May 16 very nearly doubling to take 13 per cent of all our shopping spend; up from the same period of last year's seven per cent.

The numbers show that £1.2bn was spent on online grocery deliveries during the period, with 7.9 million individual households enjoying having someone in a van carry the stuff we traditionally cram into a rucksack. And we are still buying more in general, as although the number of traditional visits-to-the-supermarket trips made were down by 24 per cent over the period, the actual amount of money we spent increased by 6.6 per cent. Scientists say that's because we are all sad, and eating those massive bags of crisps you get for £1 alleviates that.

Even the amount we spend per shop has increased by 45 per cent, taking the average shopping basket value up to £21.60, because we don't know when we'll be brave enough to go back, and there's always the dream that a delivery slot will become available before the crisps next run out.

The stats from market research firm Nielsen make great reading for all the UK's supermarkets, showing that year-on-year sales at Tesco are up 11.7 per cent, Sainsbury's is up 11 per cent, Morrisons has grown by 9.4 and Asda's up by a mere 5.7 per cent compared with the same period of 2019. [Reuters]