The latest product to emerge from the strange world of women's health capitalism has us asking "what the flange?".
ProViotics, by ethical tampon company Daye, are probiotics for your vag. Query: does this mean probiotics for your bum would be called pro-botics?
Designed to "break the cycle of recurrent vaginal infections," ProViotics are freeze-dried live cultures that you can either swallow the normal way, or slide up your never-never.
"Each vegan, allergen-free ProViotic tablet contains 5 billion live cultures of Lactobacillus plantarum, and have been clinically validated to support vaginal health. ProViotics can be taken orally or vaginally, once daily or after a course of antibiotics. We freeze-dry our ProViotics, which means you don't need to store them in the fridge." [thank the lord – no one wants an ice-cold pill in their bits]
In all seriousness, it sounds like a good idea for people locked in the dreaded Vaginal Bootloop of infection after infection with things like thrush, cystitis and BV. Also, taking long courses of antibiotics for other things can mess up the microbiome of good bacteria elsewhere in your body, so this might help you get the balance back.
Daye's main product to date has been its CBD tampons – we're not making this up – which soothe your menstrual cramps by putting cannabidiol right at the scene of the crime. I have personally tried them (for science), and whether it's the placebo effect or a real one, they do work. Sadly, though, you don't end up with vaginal munchies and new opinions about how "the illuminati is like, totally keeping us down, maaaaan."
The company is impressively principled: they're carbon-neutral, and the plastic-free tampons are made from ethically-sourced organic cotton with applicators made from sugarcane. Their letterbox-sized subscription box packaging is all "either water-soluble, compostable, or biodegradable."
If your lady garden is gasping for friendly bacteria, you can get ProViotics at wanky shops like Planet Organic and Oliver Bonas (hurr hurr), or on the Daye site, no strings attached. Except on the tampons.