Amazon Prime Day Might be Happening in October

By Tom Pritchard on at

It's been no secret that Amazon has delayed Prime Day, because of the COVID-19 pandemic mucking up just about every part of the world for the past few months. Originally the word was that Prime Day would end up happening in September, but the latest word is that it might actually be happening in October instead.

This news comes from CNBC, which has seen an email apparently sent out to third party sellers informing them that the Prime Day sale will be taking place in October. The email says 5th October is a 'placeholder date', though confirms no exact date for the sale has been announced yet:

“A definitive date will be announced as we get closer to the event. We are looking forward to seeing submissions that offer the most delight to customers during one of the biggest shopping days of the year, Prime Day!”

Naturally, like past Prime Day sales, it's not going to be a single 24 hour period. If the sale is on 5th October it'll likely kick off as the eastern-most countries reach that day, and won't end until every other country and territory Amazon supports reaches the 6th. Last year it was two whole days, and we can probably expect something similar this year.

All Amazon told CNBC was that “We have not made any announcements regarding Prime Day.”

The start of October is a long way off the normal July sale date, but with the world in a very weird place it makes sense to push it back as far as possible. Then again it'll only be able to go back so far before we get too close to Black Friday.

We don't need Prime Day and all the competing sales to run straight on through to the Black Friday shopping month. That would be a nightmare. [CNBC via TechRadar]