One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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New iPad: The Third Generation

By Jesus Diaz on at

The new iPad is here. Apple's new tablet computer has arrived and its ultra-sharp 2048 x 1536 pixel Retina display is enough to set it apart from anyone else. It's almost like looking at a glossy magazine page.

What to Expect at Apple’s Event Tomorrow

By Mat Honan on at

Apple has an event tomorrow, and it will be the Biggest Consumer Technology News of 2012. It will likely remain the Biggest Consumer Technology News of 2012 until Apple's next event, which may then overtake it.