One of the world’s most prosperous companies, Apple is known for its iPhone, iPad, iPod, iMac, MacBook, iTunes and App Store products and services. Based in Cupertino, California, the company has been helmed by CEO Tim Cook since August 2011, a month before former CEO – and co-founder – Steve Jobs died. Expect to see unbiased news, reviews and opinion on Apple and its products in Gizmodo UK’s Apple hub here.

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By Sam Gibbs on at

Apple TV Finally Streams TV Shows in the UK

The Apple TV has finally been given the gift of streaming TV shows from the iTunes store in the UK. You still have to buy them first though -- you can't rent them -- which means it's not exactly a cheap way of consuming your favourite TV shows; if they're even available on iTunes that is.

Siri Is Apple's Broken Promise

By Mat Honan on at

A long time ago, I made a pact with Apple. "You can control my entire technological life, from my computer to my phone to my stereo. I'll pay premium prices. I'll dive into your product ecosystem, and buy books and music and movies and apps from you. Even though they won't work on devices made by anybody else."