Proving that social media can be a tricky beast to master, McDonald’s #McFailed. The midnight boozer’s Mecca attempted to highlight the good things about its often-criticised burger business. Of course Twitter users had other ideas and #McDStories seriously backfired.
So brilliant writer and Iraq War apologist Christopher Hitchens died last night. Almost immediately, #GodIsNotGreat started trending on Twitter. It's the title of one of Hitchens' books, of course, but it made a lot of people angry.