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Sky's Launching a New PAYG Internet TV Service in the UK Called Now TV

By Sam Gibbs on at

Sky’s really been pushing its brands online with Sky Go and even companion apps like the Sky Sports iPad app that sports “Race Control” for F1. Now it’s going the whole hog and has unveiled a brand new IPTV service called Now TV that’ll launch later this year for non-Sky subscribers. It’ll apparently give you instant access to some of Sky’s most popular content on a hopefully cheaper, pay-as-you-go tariff.